Blogging for Business

If your business is seeking improved search engine ranking, more visitors to your website, increased engagement on social media, and a very cost-effective method of generating enquiries, leads, and sales, then blogging should be seriously considered as it's a very powerful and effective marketing tool.

My 'done-for-you' blogging service includes everything you need to get your business blogging the right way.

Tailored to suit your business requirements, I provide a regular flow of quality content for your visitors to consume, like and share.

The benefits of blogging are significant for any business looking to expand their digital marketing strategy.

And unlike pay-per-click advertising, blog posts have a strong residual value as a digital asset, providing significant SEO advantages, promoting your business, and driving leads and enquiries to your website.

Here's why your business should be blogging...

  • 53% of marketers say blogging is their top content priority.
  • 43% of people admit skimming blog posts.
  • 66% of marketeres reported using blogs in their social media content
  • 75% of B2B marketers are likely to use blogs in their social media content, 61% of B2C
  • Websites with a blog tend to have a 434% more indexed pages
  • The number of bloggers is expected to reach 31.7 million in2 2020.
  • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
  • Blog articles with images get 94% more views
  • 94% of people who share blog posts do so because they think it might be helpful to others.
  • B2B marketers that use blogs get 67% more leads than those that do not.
  • The average word count of top-ranking content in Google is between 1,140-1,285 words.
  • 71% of marketers report using visual assets as part of their content marketing strategy.
  • Marketers who prioritise blogging are 13x more likely to achieve a positive ROI on their efforts.
  • Companies who blog receive 97% more links to their website.
  • 51% of business owners report that content management is very important, or absolutely critical, to creating a cohesive buyer journey.
  • Blogs have been rated as the 5th most trusted source for accurate online information

Well written, quality, blog posts have been proven to generate a significant return on investment over time.

Still not convinced?

Check out the graphic below. These past 90 day stats are from a blog that I manage for a client who knows the power of blogging and what it can do for his business.

blog stats screenshot

Now the visitor numbers aren't huge, they don't need to be, the audience is very well targeted.

What is significant is the amount of referrals from 'organic search'. That's search engines! Pure search engine traffic, no expensive pay-per-click costs here.

Note the spikes in visitor numbers? Those are the days when blog posts were made. Visitors were returning to view what's new.

Again, notice the number of page views, and the average number of page views per session.

These are significant numbers - visitors were reading blog posts, visiting related posts, and sharing and liking what they were consuming on social media platforms.

Blogging for business has huge advantages, I am a big fan. I also know the power of having blog posts as 'digital assets' that appreciate in value over time, producing an increased ROI with each click through.

Seriously, it's the missing piece of the puzzle for many businesses and it can be successfully applied to any niche market. It also serves as a wonderful way to build 'authority' in your niche - something more and more people like Daniel Priestley are advocating in books like 'Key Person of Influence'.

Blogging successfully is an 'art'; you just need to know what you're doing, know who your target audience is, and then give them what they want.

The Blogging for Business Package Includes:

  • 8 professionally written blog posts per month.
  • Optimum content length.
  • Tailored specifically to your business niche.
  • Professionally written.
  • Grammar and spell-checked.
  • Custom graphic design.
  • Custom video production.
  • Full SEO.
  • Full analytics &reporting.
  • Fully managed blogging solution.

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